This policy describes the cookies used on the AIFORMA website. It sits alongside the Privacy Policy.
Your choice
Marketing cookies are off until you choose Accept. Rejecting them, or leaving the banner unanswered, does not stop you from joining the waitlist. You can change your mind at any time with Cookie settings. Withdrawing consent stops later measurement. It does not delete an event Meta has already received.
Strictly necessary
aiforma_consent stores whether you accepted or rejected marketing cookies, and the time of that choice. It is a first-party cookie, kept for six months, and it is not a marketing cookie. The site needs it to remember your choice and to keep the Meta pixel from loading after you reject it.
Marketing cookies
After you accept, the site loads Meta Pixel (pixel id 1681106650147176) from connect.facebook.net. Meta may then set _fbp and _fbc. Those cookies help Meta recognise a browser and connect a visit to a Facebook or Instagram ad click. They are not set when you reject marketing cookies.
If you arrive from an ad, the page address may include an fbclid value. The site keeps that value in session storage so it is still available on the waitlist page. It is sent to Meta only with a registration, and only if you have accepted marketing cookies.
Waitlist registrations
A successful new registration is reported to Meta as one Lead. When you have accepted, the browser and AIFORMA's server both send that Lead with the same event id, so Meta counts it once. The server event can include a hashed email address, your IP address, your browser's user agent, the Meta cookie values, and the page address.
Submitting an email that is already registered does not send another Lead. Refreshing the page does not send another Lead. Joining the waitlist after you reject marketing cookies still saves your email and can sync it to Mailchimp. That registration is not sent to Meta.
Physique photographs, body measurements, and other health information are not sent to Meta.
Contact
Questions about this policy can be sent to founders@ai-forma.net.